Nation branding in the digital era

Nation branding in the digital era

 

Country-of-origin-effect (COO) and destination branding as main forms of nation branding

  • the main fields and schools of thought in the study of nation branding
  • a model for promoting the nation as a brand
  • relationship between nation branding and commercial discourses in comparative case studies and campaigns initiated by the Government.

 

APRIL 18TH (Wednesday), 12:20 room 3.112

 

Bianca Cheregi, PhD

National University of Political Studies and Public Administration in Bucharest

Bianca Cheregi holds a PhD in Communication Sciences, with a dissertation entitled ”The media construction of nation branding in post-communist Romania. A constructivist-semiotic perspective”. She teaches ”Marketing and branding” and ”Consumer behavior” courses, but also ”Semiotics. Theory of language” and ”Ethics in Communication” seminars at the Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Bucharest, Romania. At present, her research interests include nation branding, migration, cultural semiotics, social semiotics, framing, national identity, and discourse analysis. Scientific articles and presentations from international conferences revolve around themes such as: Romania’s country image as a public problem, the media discourse on nation branding and interactive media campaigns on Romanian migration.

Data opublikowania: 09.04.2018
Osoba publikująca: Karolina Nessel